Net-A-Porter: Net-A-Porter Holiday Campaign 2024

Oct 2024

The Net-A-Porter Holiday Campaign 2024 features model Fran Summers in a series of editorial portraits that lean into the theatrical elegance of the season. Captured by photographer Sean Thomas, the imagery utilizes analogue film and flash lighting to emphasize the textures of evening wear, ranging from satin gowns to structured leather and faux fur. Art directed by Chloe Bloch with fashion styling by Helen Broadfoot, the campaign is set against classical, moody backdrops including ornate murals, tapestries, and historic architectural elements. The visual narrative is supported by hair styling from Chi Wong, makeup by Sam Bryant, and manicures by Rebecca Jade Wilson, creating a consistent, sophisticated atmosphere across the collection.

Editorial, Vertical

Analogue / film

Advertising Campaign