Net-A-Porter

Oct 2024

The Net-A-Porter Holiday Campaign 2024 features model Fran Summers in a series of editorial portraits that lean into a moody, theatrical aesthetic. Captured by photographer Sean Thomas, the imagery is defined by a clean, flash-lit technique that contrasts high-gloss textures against ornate classical settings. Art directed by Chloe Bloch with styling by Helen Broadfoot, the campaign showcases evening wear through a lens of raw, analogue-inspired photography. The compositions utilize the interplay of dark jewel tones, architectural stone, and gilt-framed interiors to create a sophisticated, textured narrative for the luxury fashion brand.

Editorial, Vertical

Analogue / film

Luxury Fashion Houses

Advertising Campaign