Net-A-Porter: Gucci PF24

Aug 2024

Net-A-Porter showcases the Gucci PF24 collection through a series of refined fashion portraits and product stills. The campaign focuses on the structural integrity of the season's tailoring, highlighting leather suits, textured outerwear, and signature quilted accessories against a neutral studio backdrop. The project features photography by Annemarie Kuus and fashion editing and styling by Annie Hertikova. Art direction was provided by Chloe Bloch and Phil Buckingham. The production team also included hair styling by Amidat Giwa, makeup artistry by Mel Arter, and nail work by Sabrina Gayle, featuring model Fadia Ghaab. Utilizing clean editorial aesthetics, the visuals lean into polished textures and sharp silhouettes. The work captures the collection with a consistent approach that emphasizes material detail and form.

Editorial, Vertical, Clean

White Seamless

Lookbook