Net-A-Porter

Balmain SS24

Brand

Net-A-Porter

ProjectBalmain SS24

Date

May 2024

Description

Net-A-Porter presents a fashion editorial showcase for the Balmain SS24 collection, led by art director Phil Buckingham. The project highlights the collection's bold tailoring and graphic silhouettes through a series of studio portraits featuring model Nyaueth Riam. Photographer Lucie Rox captures the collection against a saturated, high-contrast blue backdrop. Fashion stylist Marquessa Whyte curates the looks, ranging from sharp, double-breasted blazers with prominent shoulder details to vibrant red pleated gowns. The imagery emphasizes a clean, editorial aesthetic, utilizing precise studio lighting to define the structural elements of the garments. Additional production support includes hair styling by Lauraine Bailey, makeup by Erin Green, and nail artistry by Julia Babbage.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White

Jet Black

Background

Coloured Seamless

Context