Net-A-Porter: Balmain SS24
Brand
Date
May 2024
Description
Net-A-Porter presents the Balmain SS24 collection through a series of fashion editorials featuring model Nyaueth Riam. Art directed by Phil Buckingham, the project focuses on sharp tailoring and bold silhouettes, utilizing a saturated color palette to create high contrast. Photography by Lucie Rox captures the collection against solid blue backdrops, highlighting the structural details of the garments. The editorial styling, led by Marquessa Whyte, juxtaposes monochromatic blazers and fitted shorts with vibrant, floral-detailed gowns. The imagery employs clean studio lighting and vertical framing to emphasize the collection’s graphic nature and dramatic proportions.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Coloured Seamless
Context
Lookbook
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