Neara
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2022
Description
The brand identity for technology firm Neara, developed by Mubien, establishes a structured visual language centered on geometric precision. The system integrates a comprehensive icon set defined by grid-based construction, alongside a versatile application of color and typography across corporate assets. Collateral spans from tactile materials, including branded tote bags and business cards, to large-scale environmental wayfinding. The design leverages a minimalist aesthetic and a consistent red-and-white palette, appearing across both physical signage and digital-ready 3D renders. The execution emphasizes clean lines and utility-focused graphic design.
Style
Horizontal, Commercial, Clean
Color
Pure White
Scarlet
Context
Advertising Campaign
Associated creatives
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