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Brand Identity
Date

Jan 2021

Description

Mubien has developed a comprehensive brand identity for Fenway Center, encompassing environmental signage, print collateral, and digital interface design. The project utilizes a sophisticated palette of deep green and terracotta, grounded by tactile paper textures and precise debossed typography. Across both static and motion applications, the work maintains a minimalist aesthetic. Architectural renderings and clean, structured grids anchor the corporate identity, while the integration of graphic elements on directional signage and product packaging emphasizes a cohesive visual system. The execution highlights technical typographic precision and a consistent use of geometric branding elements.

Style

Clean, Horizontal, Commercial

Color
Forest Green

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