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Apostle Digital: Brand Identity

Date

Nov 2020

Description

Apostle Digital presents a comprehensive brand identity system centered on a high-contrast palette of vibrant red and deep black. Designed by Mubien, the visual language utilizes premium Gmund Action and G . F Smith papers to emphasize the tactile quality of the collateral. The design work features precise typography and debossed emblem details that appear throughout the stationery suite. The application of the brand identity leans into a moody aesthetic, utilizing directional lighting and low-key / chiaroscuro techniques to highlight the physical depth of the paper stock. Elements such as screen-printed paper strips and embroidered patches ground the identity in modern graphic design craftsmanship.

Style

Horizontal, Commercial, Clean

Techniques

Emboss & Deboss

Color
Jet Black
Crimson
Context

Advertising Campaign

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