Nautica: Nautica Spring 25 Campaign

Apr 2025

Nautica’s Spring 25 campaign captures the brand's maritime heritage through a series of editorial images set against the backdrop of open water. Photographed by James Macari, the visuals lean into a clean, sun-drenched aesthetic that highlights the movement of canvas sails and classic rigging. The series features models Frida Aasen, Hamid Onifadé, Maia Cotton, and influencer Tyler Cameron aboard a classic sailing yacht. The styling, led by fashion editor Katie Mossman, centers on a neutral palette of textured knits, linen, and crisp white separates. With hair by Fernando Torrent and makeup by Christine Cherbonnier, the execution emphasizes a polished outdoor lifestyle using natural light and analogue film techniques.

Vertical, Warm

Natural light

Advertising Campaign