Nautica
Nautica Spring 25 Campaign
Apr 2025
The Nautica Spring 25 campaign captures a maritime lifestyle through an editorial lens, anchored by the photography of James Macari. Set against the backdrop of sailing yachts and open water, the series leans into natural light to emphasize the textures of knits, linen, and crisp cotton apparel. With fashion styling by Katie Mossman, the work focuses on a clean, classic aesthetic featuring models Frida Aasen, Hamid Onifadé, and Maia Cotton, alongside Tyler Cameron. The imagery incorporates elements of analogue film and warm tones to maintain a consistent visual language throughout the outdoor collection showcase. Hair and makeup by Fernando Torrent and Christine Cherbonnier complete the production.
Vertical, Warm
Natural light
Advertising Campaign
