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Nautica: Nautica Holiday Campaign 2024

Date

Nov 2024

Description

The Nautica Holiday Campaign 2024 channels a nostalgic, domestic warmth, situating the collection within a series of candid seasonal gatherings. Photographer Benny Horne captures a narrative-driven aesthetic that oscillates between intimate, wood-paneled interior festivities and the rugged, outdoor charm of woodland meadows. The imagery leans into a heritage-inspired lifestyle, featuring a cast including Armando Cabral, Garrett Neff, Rainer Andreesen, and Tsheca White. Executed with a clean, editorial lens, the production highlights rich seasonal textures—plaid loungewear, chunky knitwear, and quilted layers—while maintaining an authentic, unforced energy. With production by Cindi Blair and makeup artistry by Campbell Ritchie, the campaign uses soft, natural light and occasional cinematic, low-key lighting to ground the collection in a cozy, celebratory atmosphere.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Context

Advertising Campaign

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