Nars Cosmetics: NARS New Light Reflecting Serum Cushion Foundation
Brand
Date
Jan 2025
Description
Nars Cosmetics introduces the New Light Reflecting Serum Cushion Foundation in a clean beauty campaign centered on product performance. Featuring model Jiwon Christine Ra, the imagery highlights a radiant complexion and natural gloss finish through a polished, studio-based approach. The project captures a professional beauty aesthetic, utilizing soft, diffused lighting against a seamless white background to emphasize the product. The creative team includes photographer Peter Ash Lee, fashion stylist Daniel Edley, and hair stylist Rolando Beauchamp.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light, Beauty Light
Industries
Background
White Seamless
Context
Advertising Campaign
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