Nars Cosmetics
NARS New Light Reflecting Serum Cushion Foundation
Brand
Date
Jan 2025
Description
Nars Cosmetics introduces the New Light Reflecting Serum Cushion Foundation through a series of commercial beauty portraits. Captured by photographer Peter Ash Lee, the visuals lean into a polished, clean aesthetic defined by soft, diffused lighting that emphasises the product's natural finish. Featuring model Jiwon Christine Ra, the campaign focuses on the technical application of the foundation and its radiant complexion benefits. The creative execution incorporates fashion styling by Daniel Edley and hair styling by Rolando Beauchamp, maintaining a minimalist composition that centers on the brand's signature packaging.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light, Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
Advertising Campaign
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