Chanel

Jul 2025

Chanel presents an editorial series documenting the 2024/25 Métiers d'art collection in Hangzhou. Shot by photographer and director Peter Ash Lee with creative direction from Sheila Single, the campaign highlights the intricate textiles and architectural silhouettes of the house's latest designs. The series features actors Jing Boran and Zhou Xun set against the urban and traditional landscapes of Hangzhou. The imagery utilizes a mix of monochrome editorial styles, including both harsh direct flash and soft natural light, to draw attention to the collection's tactile tweed fabrics, quilted leather accessories, and ornate hardware details.

Editorial, Vertical

Luxury Fashion Houses

Advertising Campaign