Nars Cosmetics
Light Reflecting Foundation
Brand
ProjectLight Reflecting Foundation
Date
Jul 2024
Description
Nars Cosmetics introduces the Light Reflecting Foundation in this beauty campaign, highlighting the product's finish through a direct comparison format. The imagery captures a side-by-side transition, moving from natural skin texture to a smoothed, even complexion. Photographer Sarah Silver employs clean beauty lighting and a neutral backdrop to emphasize the foundation's coverage. Makeup artist Susie Sobol leads the application for model Hanna Nicole, while the creative composition includes a detailed swatch of the KAILASH Light 1.25 shade to provide additional context for the product's texture and tone.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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