Nars Cosmetics

NARS Summer 2025

Brand

Nars Cosmetics

ProjectNARS Summer 2025

Date

Jul 2025

Description

Nars Cosmetics leans into a vibrant aesthetic for its Summer 2025 campaign, capturing a series of beauty portraits that highlight the seasonal collection. Photographed by Irina Shestakova, the campaign features models Baylee Winkel and Dien Kim in a high-gloss, polished studio setting. The imagery focuses on luminous skin, utilizing soft beauty lighting to accentuate flushed cheeks and glossy lips. Makeup artist Jamal Scott leads the creative application, supported by manicurist Megumi Yamamoto and set designer Jenny Correa, who utilizes a bold magenta-to-plum gradient backdrop. The work adheres to a commercial visual style, emphasizing clear, intentional textures.

Style

Horizontal, Commercial, Glossy, Polished

Techniques

Beauty Light

Industries

Cosmetics

Background

Gradient

Context

Advertising Campaign