mytheresa
Patou x Mytheresa
Brand
ProjectPatou x Mytheresa
Date
Dec 2024
Description
Mytheresa and Patou collaborate on an editorial fashion campaign, showcasing a collection defined by voluminous silhouettes and structured detailing. Captured by photographer Ferry van der Nat, the imagery features model Lauren de Graaf against a dark studio backdrop, highlighting the collection's saturated tones and intricate textile textures. The project leans into a polished, editorial aesthetic. With slicked hair by Carlos Saidel and sharp makeup by Jody Cuberli, the campaign utilizes soft, directional lighting and low-key compositions to emphasize the sculptural quality of the garments.
Style
Editorial, Vertical
Industries
Luxury Fashion Houses
Color
Burgundy
Background
Grey Seamless
Context
Advertising Campaign
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