mytheresa
Patou x Mytheresa
Brand
ProjectPatou x Mytheresa
Date
Dec 2024
Description
This fashion campaign for the Patou x Mytheresa collaboration leans into a refined, high-contrast aesthetic. Photographed by Ferry van der Nat, the project highlights the collection's voluminous silhouettes and rich textile details through a series of studio portraits. Model Lauren de Graaf is featured against a moody dark blue backdrop, emphasizing the vibrant red tones of the garments. The execution utilizes soft directional lighting to define the structured ruffles and bow-embellished accessories, maintaining a polished editorial style throughout the imagery. The collaboration features hair styling by Carlos Saidel and makeup by Jody Cuberli.
Style
Editorial, Vertical
Industries
Luxury Fashion Houses
Color
Burgundy
Background
Grey Seamless
Context
Advertising Campaign
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