mytheresa: Patou x Mytheresa
Brand
Date
Dec 2024
Description
Mytheresa and Patou collaborate on an editorial fashion campaign centering on architectural silhouettes and deep, monochromatic palettes. The project features model Lauren de Graaf photographed by Ferry van der Nat, highlighting the sculptural volume of the collection's ruffles and satin detailing. Captured against a high-contrast dark blue backdrop, the imagery leans into editorial aesthetics with polished hair styling by Carlos Saidel and sharp, clean makeup by Jody Cuberli. The compositions utilize soft directional lighting and focused framing to emphasize the textural density of the garments.
Style
Editorial, Vertical
Industries
Color
Burgundy
Background
Grey Seamless
Context
Advertising Campaign
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