mytheresa
MyTheresa X Missoni
Brandmytheresa
ProjectMyTheresa X Missoni
Date
Jun 2025
Description
Mytheresa and Missoni collaborate on a seasonal fashion campaign that highlights the heritage knitwear brand's signature zigzag motifs against a coastal backdrop. The imagery leans into a clean, sun-drenched aesthetic, utilizing natural light and golden hour tones to emphasize the textures of the knit garments. The series features model Noortje Haak, with photography by Marco Lessi and makeup by Ricky Morandin. Captured across beachside and boardwalk settings, the project focuses on fluid silhouettes and vibrant patterns in an editorial format.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Background
Sandy Beach
Context
Lookbook
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