mytheresa
Mytheresa x Kaithe
Brand
ProjectMytheresa x Kaithe
Date
Dec 2024
Description
Mytheresa partners with Kaithe for this fashion editorial project, highlighting the label's structured tailoring and refined silhouettes. The series captures the collection through a restrained aesthetic, employing clean lines and a minimalist studio setting to focus on garment texture. Photographer Anatheine documents the collaboration, utilizing directional lighting and low-key chiaroscuro techniques to define the drape of the fabric. The imagery shifts between architectural, concrete backgrounds and moody, textured surfaces, leaning into a vertical editorial format to emphasise the sharp, modern contours of the pieces.
Style
Editorial, Vertical, Clean
Context
Lookbook
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