mytheresa

Jul 2025

Mytheresa and Gucci collaborate on a seasonal fashion campaign featuring model Youssef Rocha. Photographed by Victor Brun, the series traverses diverse environments from poolside settings to desert landscapes to showcase the collection. The project utilizes editorial photography with a focus on warm, natural light and clean compositions. Textures range from lush greenery to earthy stucco and shag textiles, emphasizing the interplay between the garments and their surroundings. Techniques including analogue film and hard light define the visual aesthetic of this vertical-format series, capturing a refined, relaxed mood throughout.