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mytheresa: Mytheresa x Gucci

Date

Jul 2025

Description

Mytheresa and Gucci collaborate on a seasonal editorial campaign featuring model Youssef Rocha. Photographed by Victor Brun, the series shifts between coastal and desert landscapes, highlighting the collection's warm-weather staples and signature accessories. Shot with a focus on natural light, the imagery leans into editorial aesthetics while incorporating elements of hard light and earthy tones. The compositions balance structured portraits with relaxed, outdoor vignettes that underscore the texture of the garments and the environment.

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