mytheresa: LOEWE X MYTHERESA
Brand
Date
Sep 2025
Description
Mytheresa and Loewe collaborate on an exclusive fashion editorial focusing on structured textures and avant-garde silhouettes. The campaign features model Luoyi, showcasing a dark espresso brown leather jacket distinguished by intricate strap fringes and brass hardware. Captured by photographer Jana Gerberding, the imagery utilizes soft directional lighting against a minimalist studio backdrop. The production includes hair styling by Noriko Takayama and makeup by William Bartel, maintaining a clean aesthetic that highlights the garment's complex construction through editorial composition.
Style
Editorial, Horizontal, Clean
Industries
Background
White Seamless
Context
Advertising Campaign
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