mytheresa
LOEWE X MYTHERESA
Brand
ProjectLOEWE X MYTHERESA
Date
Sep 2025
Description
Mytheresa and Loewe partner for a focused editorial collaboration highlighting structured design and avant-garde tailoring. The campaign features model Luoyi, capturing the intricate textures of a dark espresso brown leather jacket accented by strap fringes and brass hardware. Photographed by Jana Gerberding, the visuals employ clean, minimalist compositions and soft, directional lighting to emphasize the material craftsmanship. The project includes grooming contributions from hair stylist Noriko Takayama and makeup artist William Bartel.
Style
Editorial, Horizontal, Clean
Industries
Luxury Fashion Houses
Background
White Seamless
Context
Advertising Campaign
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