mytheresa

Sep 2024

Mytheresa and Loewe present a collaborative fashion campaign featuring a series of editorial portraits. Photographed by Valeria Herklotz, the imagery centers on model Mei Ki against a minimalist studio backdrop. The collection highlights the fluid silhouettes of the apparel and the structured textures of the brand's signature leather accessories. The project leans into an editorial aesthetic, utilizing soft, clean lighting to emphasize the material craftsmanship of the garments. The compositions maintain a vertical focus, alternating between full-length styling and close-up detail shots that showcase metallic hardware and intricate textile prints.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign, Lookbook