mytheresa: Loewe x Mytheresa
Brand
Date
Sep 2024
Description
Mytheresa and Loewe collaborate on this luxury fashion editorial campaign, featuring a collection of leather goods and ready-to-wear apparel. Photographed by Valeria Herklotz, the series centers on model Mei Ki, utilizing clean studio lighting to emphasize the texture and craftsmanship of each piece. The imagery employs a consistent editorial aesthetic, prioritizing vertical compositions and a neutral backdrop to highlight geometric leather totes, oversized jackets, and intricate printed textiles. By leaning into soft light and minimal art direction, the campaign focuses on the structural details and fluid silhouettes inherent to the collection.
Style
Editorial, Vertical, Clean
Industries
Background
White Seamless
Context
Advertising Campaign, Lookbook
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.