mytheresa

Sep 2024

The Givenchy x Mytheresa collaboration campaign features a series of studio-based portraits and product imagery. Photographed by Hector Tre, the campaign focuses on a curated selection of luxury fashion, ranging from structured leather tailoring and faux-fur outerwear to high-end accessories. Model Ruiqi Jiang is the central figure, showcased against a stark, high-key white backdrop. The work utilizes a clean and minimalist aesthetic to emphasize garment textures and hardware details. Techniques including soft light and high-key studio lighting are employed to maintain a consistent editorial look. The visuals emphasize material contrast, such as the interplay between ribbed knitwear, glossy leather, and metallic hardware, in a series of vertical, commercial compositions.

Vertical, Clean, Minimalist, Editorial

Soft Light

Luxury Fashion Houses

White Seamless, Residential Building

Advertising Campaign