mytheresa

Jul 2026

For its latest luxury fashion houses collaboration, Mytheresa taps into the quiet sophistication of Bottega Veneta with a series of Pre-Fall 26 exclusives that masterfully bridge the gap between high-end editorial and intimate domesticity. Captured through the lens of photographer Marco Lessi, the campaign leans into a restrained visual language that emphasizes architectural precision and tactile material depth. By centering the subject within warm, wood-paneled mid-century settings, the images cultivate an atmosphere of elevated calm, allowing the collection’s raw denim textures and vertically ribbed silhouettes to command attention. Model Lila Braghero anchors the editorial series with a composed, minimalist posture that complements the structured geometry of the environment, while subtle touches from makeup artist Carlos Saidel ensure a natural, polished finish that mirrors the collection’s core ethos. The use of soft light and natural light techniques imbues the frames with a diffused, painterly quality, grounding the luxury garments in a space that feels both aspirational and deeply grounded. This project represents a seamless fusion of commercial polish and artistic editorial direction, highlighting how deliberate, clean composition can transform digital lookbooks into evocative lifestyle portraits. Every element, from the brass hardware details to the tan leather accents, serves the singular purpose of framing the Bottega Veneta aesthetic as both timeless and urgently contemporary.

Editorial, Lifestyle, Horizontal

Natural light, Soft Light

Luxury Fashion Houses, Fashion