Mvmnt

Nov 2023

Mvmnt's brand identity establishes a cohesive visual system for the fitness app, integrating motion graphics and UI elements with photography to bridge the gap between digital performance and home training. The design language centres on a dark teal palette accented by vibrant neon green, orange, and yellow, applied across an extensive suite of interface components, typography hierarchies, and vector infographics. Developed by Nomad, the graphic design identity utilises clean sans-serif typography and modular UI cards to present real-time skeletal tracking, exercise feedback, and instructor profiles. Photography by Olly Burn anchors the digital product in relatable domestic spaces, using natural light to balance technical metric overlays with the human elements of cardio and strength training. The result is a minimalist aesthetic that functions across commercial billboard placements and mobile screen environments.

Commercial, Horizontal, Clean

Apps & Digital Platforms