Mvmnt Brand Identity 2023

About

The Mvmnt brand identity project establishes a visual language for the fitness technology platform, blending clean digital interfaces with human-centric lifestyle imagery. Designed by Nomad with photography by Olly Burn, the system uses a high-contrast palette of dark teal punctuated by vibrant green, orange, and yellow vector accents to signal motion and progress. The project encompasses a comprehensive suite of UI components, including workout modules, skeletal tracking overlays, and instructor profiles that prioritize clarity and user interaction. The design leans into a minimalist aesthetic, utilizing sans-serif typography across various weights to maintain a structured yet approachable brand presence. Execution across both motion graphics and still photography emphasizes the integration of software feedback within domestic living room environments. The brand assets, ranging from digital billboard displays to app screen modules, aim to maintain a cohesive look as users engage with cardio, strength, and balance routines.