Mvmnt Brand Identity 2023

Description

This image captures a fitness photography piece created for the Mvmnt brand identity, photographed by Olly Burn with graphic design by Nomad. A black man in his 30s with a short haircut and a smiling expression is shown exercising in a bright indoor studio setting. He wears a green t-shirt and is equipped with a small headset microphone while clasping his hands together during a workout. The background features a pegboard wall with small shelves holding plants, illuminated by soft natural light casting gentle shadows across the scene. Graphic overlays at the bottom of the frame display workout details including duration, difficulty level, and calorie count alongside the text 'Hard-Core' and a bright green action button.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Fitness

Color

Background

Set-dressed

Context

Social Media / Short Form Video