Nomad developed the brand identity for Ultimate Sevens, establishing a visual system that leans into the high-energy environment of sporting events. The design work encompasses a range of collateral and apparel, from custom-designed event tickets set against tactile turf backdrops to branded sports caps featuring intricate embroidery and tonal stitching.
The project captures the competitive spirit through a mix of documentary-style lifestyle imagery and clean, commercial portraiture. By utilizing natural light and high-contrast, moody compositions, the creative output balances the technical detail of branded merchandise with the emotive atmosphere of stadium-based athletic competition.
