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·MSGM S/S 27 Men's Lookbook

Model wearing a long-sleeve floral print shirt, patterned neck scarf, and wide-leg beige trousers against a white seamless backdrop.

Male model wearing a dark raw denim cropped jacket and matching wide-leg jeans with red sandals against a white background.

Model Echo Zhao posing in a brown textured flare-cuff shirt and bright green pleated shorts against a white backdrop.

Model wearing a navy blue belted coat with black shoulder panels and a patterned neck scarf against a white studio background.

Model Echo Zhao wearing a long-sleeve blue belted midi dress with arms crossed against a pale yellow-green background.

Model Echo Zhao in a layered lace camisole top and glossy brown midi skirt posing against a white studio backdrop.

Model wearing a grey striped knit sweater with a blue and yellow striped knit draped over shoulders against a white background.

Model Echo Zhao posing in an oversized tan canvas jacket over a floral print dress against a white studio background.

Model wearing a long beige trench coat with rust-colored shoulders and brown boots against a pink background

Male model posing in an oversized dark brown leather bomber jacket over a striped shirt against a pink studio background.

Model wearing a black and red color-blocked cardigan and black trousers against a pale yellow seamless background.

Young male model wearing a black and white grid jacket over a green zipped collar against a neutral studio backdrop.

Model Echo Zhao wearing a ruffle-trimmed denim shirt over a striped button-down with a red neckerchief against a white background.

Model wearing a beige embellished zip jacket and wide-leg grey trousers against a white seamless backdrop.

Model Echo Zhao in a lime green lace-trimmed long-sleeve top and black zip-front maxi skirt against a soft pink seamless background.

Model Echo Zhao wearing an oversized dark brown leather jacket and wide-leg olive green trousers on a white studio background.

Model Echo Zhao wearing an oversized black leather bomber jacket over a red patterned outfit against a white studio background.

Model Echo Zhao poses in an oversized checked coat with a dark collar over a fringed tweed garment against a pale yellow studio backdrop.

MSGM MSGM S/S 27 Men's Lookbook 2026

About

The MSGM S/S 27 men's collection lookbook captures a sophisticated dialogue between structural rigor and playful, tactile experimentation. Under the creative vision of designer Massimo Giorgetti, the series leans into an editorial minimalism that feels both contemporary and grounded. Captured by photographer Kevin Rashid Giaquinto, the campaign utilizes a clean, high-key studio strobe setup to strip away environmental noise, placing the focus squarely on the intricate layering of the garments. Model Echo Zhao navigates a diverse range of silhouettes—from oversized leather bomber jackets to tailored, wide-leg trousers—with a neutral, steady gaze that anchors the collection's bold color-blocking and unexpected textural contrasts. Techniques like deliberate fabric layering, visible pinstriped cuffs, and the integration of delicate lace trims against raw denim demonstrate the brand's commitment to subverting traditional menswear tropes. The color palette oscillates between stark, neutral backdrops of white, pale yellow, and pink, which serve to amplify the vibrancy of cherry reds, neon yellows, and deep indigos present in the apparel. By prioritizing professional commercial portraiture, the project emphasizes the tactile quality of the fabrics, successfully documenting a vision that is as much about precise construction as it is about spontaneous, graphic flair. This lookbook presents a cohesive narrative that reinforces the brand's identity through purposeful composition and a refined, disciplined approach to seasonal styling.