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·MSGM S/S 27 Men's Lookbook Featuring Echo Zhao

Model Echo Zhao poses in an oversized checked coat with a dark collar over a fringed tweed garment against a pale yellow studio backdrop.

MSGM MSGM S/S 27 Men's Lookbook 2026

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Model Echo Zhao stands against a seamless pale lime-yellow studio background for the MSGM S/S 27 Men's Lookbook, designed by Massimo Giorgetti and photographed by Kevin Rashid Giaquinto. The styling features an oversized grey-and-black check coat with a contrasting black pointed collar worn over a textured, fringed tweed garment. Soft studio lighting evenly illuminates the tailored silhouette against the solid backdrop.