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  • ·MSGM S/S 27 Men's Lookbook Featuring Echo Zhao
BrandMSGM
ProjectMSGM S/S 27 Men's Lookbook
Model Echo Zhao poses in an oversized checked coat with a dark collar over a fringed tweed garment against a pale yellow studio backdrop.

MSGM MSGM S/S 27 Men's Lookbook 2026

Associated creatives

Massimo Giorgetti
Massimo GiorgettiDesigner
Kevin Rashid Giaquinto
Kevin Rashid GiaquintoPhotographer
Echo Zhao
Echo ZhaoModel

Tags

echo zhaomsgm coatoversized checked coatchecked coathoundstooth coatfringed tweed dresstweed dressfringed garmenteast asian modeleast asian man

Description

Model Echo Zhao stands against a seamless pale lime-yellow studio background for the MSGM S/S 27 Men's Lookbook, designed by Massimo Giorgetti and photographed by Kevin Rashid Giaquinto. The styling features an oversized grey-and-black check coat with a contrasting black pointed collar worn over a textured, fringed tweed garment. Soft studio lighting evenly illuminates the tailored silhouette against the solid backdrop.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Charcoal (60%)
Off-Black (20%)

Background

Coloured Seamless

Context

Lookbook