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BrandMSGM
ProjectMSGM S/S 27 Men's Lookbook
Model Echo Zhao wearing an oversized black leather bomber jacket over a red patterned outfit against a white studio background.

MSGM MSGM S/S 27 Men's Lookbook 2026

Associated creatives

Massimo Giorgetti
Massimo GiorgettiDesigner
Kevin Rashid Giaquinto
Kevin Rashid GiaquintoPhotographer
Echo Zhao
Echo ZhaoModel

Tags

echo zhaomodel echo zhaoblack leather bomber jacketblack bomber jacketleather bomber jacketblack leather jacketleather jacketred printed shirtred patterned scarfprinted neck scarfmatching neckerchief

Description

A studio lookbook image featuring model Echo Zhao for the MSGM S/S 27 Men's collection, photographed by Kevin Rashid Giaquinto under the creative direction of designer Massimo Giorgetti. Zhao stands centered against a seamless white studio backdrop, dressed in a voluminous black leather zip-up bomber jacket with ribbed trim. Layered beneath is a red, black, and white geometric pattern shirt with a matching coordinated neck scarf tied at the collar. The portrait is captured with clean, high-key studio lighting, emphasizing the glossy texture of the leather outerwear and structured silhouettes.

Style

Vertical, Commercial, Clean

Techniques

High-key

Industries

Designer Fashion

Color

Jet Black (60%)
Scarlet (30%)

Background

White Seamless, Residential Building

Context

Lookbook