MSGM

Jun 2026

For the MSGM S/S 27 lookbook, the brand leans into a sharp, contemporary vision that emphasizes the play between structured tailoring and relaxed, layered silhouettes. Photographer Kevin Rashid Giaquinto captures this collection with a precision that elevates the luxury fashion house aesthetic, utilizing a clean studio environment to strip away distractions and bring the complex garment textures to the forefront. The editorial portrait series relies on a deliberate balance of studio strobe and natural light, which highlights everything from the glossy, oversized leather of a bomber jacket to the tactile, chunky knit of a multi-colored jumper. Fashion editor and stylist Patrick Welde curates these ensembles with a meticulous eye for detail, masterfully clashing patterns and unexpected color pops, such as the vibrant red flip-flops paired with indigo denim or the refined addition of a patterned neck scarf. The result is a cohesive, high-impact narrative that feels both accessible and distinctly elevated. By keeping the background palette stark and minimalist, the focus remains squarely on the interplay of volume and proportion, confirming the collection's place in the modern menswear landscape. Each frame serves as a testament to the power of deliberate composition, where every layered shirt and belted trench coat is presented as a considered artistic statement rather than just a commercial necessity for the upcoming season.

Lifestyle, Vertical, Editorial

Studio strobe

Luxury Fashion Houses, Fashion