BrandMSGM
ProjectMSGM S/S 27 Men's Lookbook

MSGM MSGM S/S 27 Men's Lookbook 2026
Associated creatives
Tags
Description
Model Echo Zhao poses for the MSGM S/S 27 Men's Lookbook, designed by Massimo Giorgetti and photographed by Kevin Rashid Giaquinto. The styling features a mid-wash blue denim button-down shirt detailed with a delicate ruffled placket, layered over a light blue pinstriped collared shirt with exaggerated turned-back cuffs. A red patterned neckerchief is tied snugly at the collar, complementing the short buzzcut hairstyle. The portrait is captured with clean studio illumination in front of a seamless white backdrop.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
Designer Fashion
Color
Denim (70%)
Sky Blue (20%)
Background
White Seamless
Context
Lookbook