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·MSGM S/S 27 Echo Zhao in Ruffled Denim Shirt

Model Echo Zhao wearing a ruffle-trimmed denim shirt over a striped button-down with a red neckerchief against a white background.

MSGM MSGM S/S 27 Men's Lookbook 2026

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Model Echo Zhao poses for the MSGM S/S 27 Men's Lookbook, designed by Massimo Giorgetti and photographed by Kevin Rashid Giaquinto. The styling features a mid-wash blue denim button-down shirt detailed with a delicate ruffled placket, layered over a light blue pinstriped collared shirt with exaggerated turned-back cuffs. A red patterned neckerchief is tied snugly at the collar, complementing the short buzzcut hairstyle. The portrait is captured with clean studio illumination in front of a seamless white backdrop.