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Model Echo Zhao wearing a ruffle-trimmed denim shirt over a striped button-down with a red neckerchief against a white background.

MSGM MSGM S/S 27 Men's Lookbook 2026

Associated creatives

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Description

Model Echo Zhao poses for the MSGM S/S 27 Men's Lookbook, designed by Massimo Giorgetti and photographed by Kevin Rashid Giaquinto. The styling features a mid-wash blue denim button-down shirt detailed with a delicate ruffled placket, layered over a light blue pinstriped collared shirt with exaggerated turned-back cuffs. A red patterned neckerchief is tied snugly at the collar, complementing the short buzzcut hairstyle. The portrait is captured with clean studio illumination in front of a seamless white backdrop.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Designer Fashion

Color

Denim (70%)
Sky Blue (20%)

Background

White Seamless

Context

Lookbook