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BrandMSGM
ProjectMSGM S/S 27 Men's Lookbook
Model wearing a grey striped knit sweater with a blue and yellow striped knit draped over shoulders against a white background.

MSGM MSGM S/S 27 Men's Lookbook 2026

Associated creatives

Massimo Giorgetti
Massimo GiorgettiDesigner
Kevin Rashid Giaquinto
Kevin Rashid GiaquintoPhotographer
Echo Zhao
Echo ZhaoModel

Tags

man wearing striped sweaterman wearing sweaterstriped sweaterknit sweaterstriped knitwearmensweardraped knit sweatergrey striped sweater

Description

Studio lookbook portrait for the MSGM S/S 27 collection, photographed by Kevin Rashid Giaquinto and designed by Massimo Giorgetti. A young male model poses front-on holding the lapels of a colorful striped knit draped around his neck. He wears a grey half-zip sweater with bold horizontal black and red stripes paired with grey trousers. The lighting is bright and clean across a solid white seamless background, emphasizing the graphic color blocking of the knitwear.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Soft Light

Industries

Menswear

Color

Medium Grey (40%)
Jet Black (30%)
Sky Blue (20%)

Background

White Seamless

Context

Lookbook