Montreal Museum of Fine Arts
Brand Identity
May 2025
The Montreal Museum of Fine Arts brand identity project establishes a contemporary visual system for the cultural institution, balancing historical gravitas with modern graphic design. The project centers on a bold monogram featuring an 'M' constructed from geometric segments, which serves as the anchor for an expansive institutional identity across digital and physical touchpoints. The system utilizes a vibrant color palette of green, red, yellow, and blue, applied to everything from website interfaces to printed collateral like brochures and tote bags. Through the use of clean, minimalist typography and motion graphics, the identity maintains consistency while framing classical artworks within a structured grid. Creative direction was led by Bryan-K. Lamonde, with graphic design provided by Principal and Julien Hébert.
Horizontal, Commercial, Clean
Festivals & Events
Brand Film / Corporate Video
