The Montreal Museum of Fine Arts brand identity project establishes a contemporary visual system for the cultural institution, balancing historical gravitas with clean digital and print applications. The design centers on a bold geometric monogram, utilizing a vibrant color palette of green, red, yellow, and blue to anchor the museum’s communications across diverse media.
Developed with creative direction by Bryan-K. Lamonde and graphic design by Principal and Julien Hébert, the work employs a minimalist aesthetic that bridges neoclassical architecture with modern typography. The identity system encompasses comprehensive graphic guidelines, including grid-aligned layouts, institutional menus, and motion graphics that feature dynamic transitions across both digital interfaces and physical collateral.
Project management was overseen by Marie-Hélène Rodriguez with account direction by Francois Morin, ensuring the visual consistency of the museum’s signature across stationery, tote bags, and exhibition signage.
