Logo
Three items displayed flat on a dark textured surface: a text list, a colorful gradient art book cover, and an open catalogue page.
Cyclist in the foreground passing a modern building exterior with large red branding panel that reads Papier 2019.
Open brochure and two red paper booklets with black typography titled Programme educatif arranged on a dark surface.
Flat lay arrangement of Papier brand identity collateral including books, brochures, and cards with gradient designs
Interior gallery space with glossy polished concrete floor and large white wall featuring Papier brand typography
Folded white paper invitation with Papier branding and a separate VIP card resting on a reflective black surface
Red and blue Papier brand identity street banner mounted on a black lamppost between stone buildings
Two rectangular event tickets for Papier contemporary art fair featuring minimalist typography and gradient color blocks on dark textured paper
Exterior architectural view of a modern building featuring a bold red panel with Papier contemporain branding and people gathered outside.
Multiple rectangular cards printed with bold black VIP typography scattered across a dark textured surface.
Three items displayed flat on a dark textured surface: a text list, a colorful gradient art book cover, and an open catalogue page.
Cyclist in the foreground passing a modern building exterior with large red branding panel that reads Papier 2019.
Open brochure and two red paper booklets with black typography titled Programme educatif arranged on a dark surface.

Papier Brand Identity 2019

About

The brand identity for Papier, a prominent contemporary art fair, masterfully channels a sophisticated and highly structured design language that balances corporate precision with an expressive artistic sensibility. Throughout this expansive project, the visual system leans into editorial minimalism, defined by a bold sans-serif typography that anchors every touchpoint, from large-scale architectural signage on building facades to the intimate, high-contrast layouts found in VIP stationery and printed brochures. The graphic execution, led by the project's Principal, utilizes a vibrant color palette of bright red, white, and deep gradients to provide a rhythmic visual contrast against dark, textured backgrounds. This aesthetic coherence translates seamlessly across diverse media, including environmental installations that interact with natural light and precisely grid-based informational graphics. By maintaining a professional yet modern layout, the design effectively communicates complex event information while preserving the clean, airy atmosphere of the exhibition space itself. The work is deeply grounded in professional commercial principles, emphasizing a clean information hierarchy that feels both current and timeless. Ultimately, this comprehensive identity system showcases how meticulous typography and intentional grid-based layouts can elevate event branding into a cohesive, high-end experience that resonates within the contemporary art landscape, proving that functional information design can be as visually compelling as the art it represents.

Brand

Papier

Credits

Principal
Graphic Design

Styles

HorizontalCommercialCleanMinimalist

Techniques

Typography
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