L’ÉLOI
Brand Identity








Aug 2024
L’ÉLOI presents a comprehensive brand identity project that centers on a minimalist, typographic-led aesthetic. The execution spans digital and physical touchpoints, including responsive web design, editorial layouts, and tangible collateral like branded apparel and canvas bags. By utilizing a clean visual language, the brand identity highlights a diverse portfolio of commercial photography, motion graphics, and cinematic sequences. The project incorporates a balance of live-action technique and CGI, manifesting in a structured digital interface that frames creative work through high-contrast print execution and 3D mockups. With graphic design led by Principal, the identity establishes a cohesive system for showcasing multifaceted artistic content.
Horizontal, Commercial, Clean, Minimalist