The Gund

Oct 2023

The brand identity for The Gund establishes a cohesive visual system across print, digital, and environmental applications. The design utilizes a minimalist typographic framework, pairing structured grids with bold sans-serif lettering to anchor exhibition materials, stationery, and institutional communications. Executed with a focus on editorial clarity, the identity integrates archival photography and abstract art imagery within a clean layout. The project extends from interior publication design to exterior wayfinding and architectural signage, maintaining a consistent aesthetic through professional color blocking and geometric precision. Visie Admin served as the project owner with Principal providing graphic design, ensuring the institutional identity remains adaptable across diverse media channels.

Horizontal, Commercial, Clean