Moncler
Moncler Altive
Brand
ProjectMoncler Altive
Date
Aug 2025
Description
Moncler’s Altive campaign captures a sharp focus on winter textures, featuring model Marjan Jonkman in a studio setting. The imagery leans into a minimalist aesthetic, utilizing low-key chiaroscuro lighting to isolate the collection’s silhouettes against a black seamless backdrop. Photographed by Gabriele Rosati with fashion direction from Imruh Asha, the project highlights high-shine quilted textiles and knitwear. This commercial fashion series emphasises the interplay between light and shadow to define the collection’s form.
Style
Vertical, Commercial, Moody, Minimalist
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black
Off-White
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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