Moncler: Moncler Altive
Brand
Date
Aug 2025
Description
Moncler presents the Altive campaign, featuring a high-fashion editorial focus on texture and silhouette. Photographer Gabriele Rosati captures model Marjan Jonkman in a studio setting, utilizing low-key chiaroscuro lighting to isolate the collection against a stark, minimalist black backdrop. Fashion director Imruh Asha frames the imagery with a focus on contrasting materials, highlighting the interplay between sequin-embellished knits, high-shine quilted textiles, and technical winter footwear. The project adopts a vertical, commercial aesthetic designed for high-impact digital presentation.
Style
Vertical, Commercial, Moody, Minimalist
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Off-White
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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