Moncler: Genius
Brand
Date
Jun 2025
Description
Moncler presents an expansive showcase for its Genius project, captured through a dynamic film that highlights large-scale architectural projections and digital graphics across urban settings. The piece utilizes rapid montage editing to bridge the gap between static architecture and fluid, abstract 3D objects. The visual sequence is defined by a high-contrast palette, featuring neon highlights set against dark cityscapes. Produced with the support of Consulate and agency Wednesday, the film leans into a cinematic aesthetic, integrating live-action techniques with animated patterns to map the brand's contemporary footprint onto the urban environment.
Style
Horizontal, Cinematic, Neon
Industries
Color
Golden Yellow
Cobalt
Jet Black
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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