Modibodi No Fear 2024
Associated creatives
Tags
Description
This commercial campaign image for Modibodi's No Fear project features a model with voluminous curly hair posed on an indoor exercise bike against a minimal white background. The subject wears a red, white, and black athletic crop top paired with bright blue briefs, white crew socks with stripes, and sneakers, complemented by wristbands and red-tinted sunglasses. Large typographic overlays read "FEAR NOT", "BOSS YOUR CYCLE", and the brand name "Modibodi" in bold orange lettering at the base. The lighting is clean and bright, highlighting the athletic styling and dynamic pose captured by photographer Simon Lekias.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Color
Crimson (40%)
Royal Blue (30%)
Pure White (30%)
Background
White Seamless
Context
Advertising Campaign