Mo Museum of Modern Art
Brand Identity
Jun 2025
Sons & Daughters ID leads the development of a comprehensive brand identity for the Mo Museum of Modern Art. This project spans across digital and physical touchpoints, including UI/UX interface design, architectural signage, and outdoor advertising. The system leans into clean, minimalist graphic design principles, characterized by bold typography and structured geometric forms. Visual assets highlight a cohesive brand language that integrates motion graphics with a distinct, high-contrast color palette. The execution balances institutional formality with playful illustrative elements in promotional media, maintaining a sharp, modern sensibility across web, print, and environmental applications.
Clean, Horizontal, Commercial
Digital Media & Publishers
