Junction

Sep 2023

Junction, an energy-focused enterprise, introduces a comprehensive brand identity that centers on clean, minimalist typography and vibrant, narrative-driven illustration. Developed by Sons & Daughters ID in collaboration with illustrator Kornelija Zalpyte, the visual system leans into natural light and earthy tones, grounding abstract concepts of renewable energy within a tangible, human-centric aesthetic. The project spans diverse applications, from high-fidelity print collateral and commercial apparel to dynamic motion graphics. Graphic elements, including character-driven vignettes and vector-based geometric forms, are deployed consistently across digital and physical touchpoints. The work prioritizes clarity and precision, utilizing a palette of bold color blocking to frame messaging about energy transition.

Commercial, Clean, Horizontal