Artery

Sep 2021

The Artery brand identity project establishes a visual language defined by bold typography and high-contrast, tactile textures. Executed by Sons & Daughters ID, the design system centers on a vibrant palette and a rigorous application of minimalist graphic design principles across print, environmental, and digital mockups. Integrating 3D work by Mindaugas Dudenas, the identity leverages 3D render / CGI techniques to explore depth, utilizing reflective surfaces and metallic abstract forms to create a contemporary, polished presence. These elements are applied to various commercial assets, including construction hoarding, branded merchandise, and product layouts, ensuring a consistent visual narrative throughout.

Horizontal, Commercial, Clean

3D render / CGI