Logo

Inion

Brand Identity
Brand
Date

May 2023

Description

Inion’s brand identity project establishes a modern, data-centric visual language that bridges corporate utility with minimalist design. Developed by Sons & Daughters ID, the project spans physical touchpoints and digital environments, utilizing a vibrant palette of green, blue, and yellow to define the brand across diverse media. The visual system incorporates a blend of 3D render/CGI techniques and clean motion graphics to showcase both hardware and abstract data concepts. From business cards and branded merchandise like carabiner mugs to large-scale outdoor solar installations, the identity maintains a consistent, structured aesthetic that leans into geometric patterns and high-contrast typography. Applications range from static product photography to dynamic digital displays and motion-led advertising, ensuring the Inion logo and mark remain central. The project synthesises technical data monitoring themes with a polished, minimalist corporate look.

Style

Commercial, Clean, Horizontal

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