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Mo Museum of Modern Art brand identity billboard displaying illustrated figures and text Family Sunday.

Mo Museum of Modern Art Brand Identity 2025

Associated creatives

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Description

A horizontal outdoor advertising billboard installed on a light stone building exterior displays a vibrant blue promotional poster for the Mo Museum of Modern Art. The poster features playful illustrated animal characters wearing red shirts alongside bold white typography reading Family Sunday and a red Mo logo. The surrounding architectural surface is composed of large stone panels with a prominent horizontal shadow cast across the lower section. The overall composition highlights a clean graphic design execution created by Sons & Daughters ID as part of the institution's brand identity project.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Cobalt (60%)
Crimson (20%)
Pure White (20%)

Background

Commercial Office

Context

Out of Home (OOH)