Mo Chara
Brand Identity
Brand
ProjectBrand Identity
Date
Sep 2021
Description
The brand identity for Mo Chara establishes a cohesive visual language across both physical collateral and interior design. Developed by Grandson, the project leans into a warm, inviting hospitality aesthetic that integrates graphic line-art illustrations and a distinct monochromatic palette. Execution across the identity project balances clean, vector-based typography with tactile, material-focused photography. The use of natural light brings texture to elements ranging from branded glassware and wooden tap handles to signage and promotional merchandise, all set within the venue’s red-brick environment.
Style
Horizontal, Commercial, Clean
Color
Pure White
Crimson
Context
Advertising Campaign
Associated creatives
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