Mo Chara Brand Identity 2021

Description

This brand identity project for Mo Chara captures the staff and atmosphere of the establishment in a diptych composition. The left panel shows three men posing outdoors against a red brick wall and a white arched door featuring bold red line art. Two of the men wear vibrant red aprons over casual t-shirts bearing the Mo Chara logo, while the man on the left wears a brown t-shirt with a red waist apron. The right panel provides a close-up shot of a bartender pouring a beverage from a tap handle branded with the Mo Chara logo. Natural lighting illuminates both scenes, highlighting the warm tones of the brickwork and the polished metallic fixtures of the bar tap. The overall composition balances candid hospitality atmosphere with professional brand storytelling.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Restaurants

Color

Background

Residential Building

Context

Advertising Campaign, Brand Film / Corporate Video