Mo Chara Brand Identity 2021

Description

This brand identity project for Mo Chara showcases two distinct photographic compositions set against dark framing. The left panel features a white canvas tote bag with a red line-art illustration resting on a wooden tabletop inside a café, accompanied by a small glass vase with flowers and a red booth seat in the background. The right panel displays a round illuminated exterior sign bearing the Mo Chara logo mounted against a deep blue sky during twilight, with telephone lines and a streetlamp visible below. Natural lighting and warm tones highlight the textured surfaces of the canvas, wood, and signage.

Style

Horizontal, Commercial, Moody, Clean

Industries

Restaurants

Color

Context

Advertising Campaign