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Hand holding a branded lighter with two people blurred in background and a second image showing three lighters on a surface

Mo Chara Brand Identity 2021

Associated creatives

Tags

Description

This brand identity imagery features promotional lighters for Mo Chara. The left panel shows a hand holding up a red lighter with minimalist line-art graphics, with two people softly blurred in the background. The right panel displays a lineup of red, grey, and black lighters resting on a smooth light-colored surface with shallow depth of field. Natural lighting highlights the clean surfaces and branding details across both compositions.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Jet Black (50%)
Crimson (30%)
Light Grey (20%)

Background

Solid Colour

Context

E-commerce / Product