Brand
ProjectBrand Identity

Mo Chara Brand Identity 2021
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Description
This brand identity imagery features promotional lighters for Mo Chara. The left panel shows a hand holding up a red lighter with minimalist line-art graphics, with two people softly blurred in the background. The right panel displays a lineup of red, grey, and black lighters resting on a smooth light-colored surface with shallow depth of field. Natural lighting highlights the clean surfaces and branding details across both compositions.