BrandMo Chara
ProjectBrand Identity

Mo Chara Brand Identity 2021
Associated creatives
Tags
Description
This brand identity imagery features promotional lighters for Mo Chara. The left panel shows a hand holding up a red lighter with minimalist line-art graphics, with two people softly blurred in the background. The right panel displays a lineup of red, grey, and black lighters resting on a smooth light-colored surface with shallow depth of field. Natural lighting highlights the clean surfaces and branding details across both compositions.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Color
Jet Black (50%)
Crimson (30%)
Light Grey (20%)
Background
Solid Colour
Context
E-commerce / Product