Mo Chara Brand Identity 2021

Description

This brand identity imagery for Mo Chara showcases a freshly poured pint of golden beer in a branded glass with a red logo sitting on a wooden counter, accompanied by close-up views of wooden tap handles bearing the engraved Mo Chara name. The composition employs a shallow depth of field with warm ambient background bokeh, creating an inviting hospitality atmosphere. The warm colour palette highlights the golden hue of the beverage against rich wooden textures and soft lighting.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Bar

Context

Advertising Campaign