MLA
Great Spot For a BBQ
Dec 2024
MLA brings the quintessential Australian summer to the fore in this commercial spot, Great Spot For a BBQ. The campaign captures a group of friends transitioning from a quiet morning walk on a coastal beach to a social gathering centered around lamb cutlets and skewers on a portable grill. The film, produced by Plaza Films with creative development by Droga5 ANZ, part of Accenture Song, utilizes natural light and a warm golden hour grade to establish a cinematic atmosphere. Post-production and VFX from Fin Design + Effects integrate a historic sailing ship into the scene, punctuating the live-action footage with a surreal encounter.
Horizontal, Cinematic, Warm, Golden Hour
Natural light
CPG / Packaged Food
Sandy Beach
TVC / TV Commercial
