MLA
Great Spot For a BBQ
Brand
ProjectGreat Spot For a BBQ
Date
Dec 2024
Description
MLA leans into outdoor leisure for 'Great Spot For a BBQ', a commercial production that captures a coastal gathering centered around a portable barbecue. The film establishes a relaxed atmosphere, tracking a group of friends as they prepare lamb skewers against the backdrop of a sunrise beach setting. Produced by Plaza Films with creative direction by Droga5 ANZ, part of Accenture Song, the spot makes use of natural light and warm colour grading to heighten the cinematic aesthetic. The production integrates live-action technique with subtle visual effects by Fin Design + Effects to introduce a historic sailing ship into the frame.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Beige
Navy
Pure White
Background
Sandy Beach
Context
TVC / TV Commercial
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