MLA
Ship
Brand
ProjectShip
Date
Dec 2024
Description
This cinematic campaign for MLA follows a tense interaction aboard a ship, focusing on a scripted encounter between a captain and a crew member. The narrative unfolds within a dimly lit, wood-paneled dining room, utilizing warm interior lighting to establish a dramatic, high-stakes atmosphere. The project was created by agency partner Droga5 ANZ, part of Accenture Song, with production handled by The Sweetshop. The spot employs live-action techniques to build its narrative sequence, emphasizing the production design of the ship's interior.
Style
Horizontal, Cinematic, Warm
Color
Pure White
Jet Black
Background
Hotel Lobby
Context
Brand Film / Corporate Video
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