V Energy
X-men
Brand
ProjectX-men
Date
Dec 2024
Description
V Energy brings cinematic energy to this project, featuring actor Evan Peters reprising his role as Quicksilver. The narrative unfolds within a traditional university library before jumping to historic settings, blending a lighthearted superhero premise with the brand’s high-energy aesthetic. Developed by Clemenger BBDO, the campaign employs a combination of live-action technique and extensive VFX / visual effects to integrate the character into various comedic scenarios. Steam Films managed the production, while Fin Design + Effects handled the post-production work to maintain a clean, action-oriented look across the spot.
Style
Horizontal, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Beverages
Color
Jet Black
Navy
Beige
Background
Library
Context
TVC / TV Commercial
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