MLA
Lambalytica
Brand
ProjectLambalytica
Date
Dec 2024
Description
Lambalytica, a commercial film for MLA, explores a narrative of data-driven connectivity. The project moves between bustling urban streetscapes and a high-tech surveillance monitoring center, tracing the interactions of pedestrians with their digital environments. Produced by Plaza Films with creative direction by Droga5 ANZ, part of Accenture Song, the spot employs a cinematic live-action technique to bridge the gap between everyday life and digital synchronicity. Visuals include drone footage of city skylines and dimly lit control room environments, with post-production and VFX handled by Fin Design + Effects.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Beverages
Background
Street
Context
TVC / TV Commercial
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