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MLA: Lambalytica

Brand
MLA
Date

Dec 2024

Description

MLA presents Lambalytica, a commercial production that leans into urban aesthetics and high-tech narrative structures. The project captures city life through dynamic camera movements, contrasting expansive aerial drone footage with the confined, atmospheric setting of a monitoring center. The film follows characters through public spaces as they interact with their environments and personal devices. The aesthetic utilizes a live-action technique to bridge everyday human behavior with a data-driven visual style, maintaining a cinematic quality throughout the sequence. The project was created by Droga5 ANZ, part of Accenture Song, with production handled by Plaza Films and post-production and VFX provided by Fin Design + Effects.

Style

Horizontal, Cinematic

Techniques

Drone footage

Industries
Beverages
Background

Street

Context

TVC / TV Commercial

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